101 Collins Street is located in the heart of the Paris End of Melbournes CBD. This is the cultural heart of Melbourne, the home of exclusive retail, theatre and fine dining establishments. 101 Collins Street is enveloped in style, mirroring the prestige and status that this highly sought-after part of the city affords. The imposing line of Doric columns at its entrance is evidence of the grandeur within, as well as ensuring 101 Collins Street will remain one of Melbourne's most distinctive landmarks.